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CMO 2.0 Conversation with Michael Mendenhall, COO & President at Lipman and...

The CMO 2.0 conversation with Michael Mendenhall, who is currently the COO and President at Lipman and who was formally the CMO at HP and the Head of Marketing at Disney, was most informative. Michael...

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CMO 2.0 Conversation with Martine Reardon, CMO at Macy’s

My CMO 2.0 Conversation with Martine Reardon, who is the CMO at Macy’s was a great one. As usual, Martine started by describing her career path that led to becoming CMO at Macy’s. She started her...

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CMO 2.0 Conversation with John Kennedy, VP of Corporate Marketing at IBM

My CMO 2.0 conversation with John Kennedy, the head of corporate marketing at IBM, was a truly great discussion. John started his marketing career at one of the best on-the-job training companies for...

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CMO 2.0 Conversation with Jim Davis, CMO at SAS

My CMO 2.0 conversation with Jim Davis, the CMO at SAS was  insightful and covered a lot of ground. Jim grew into the CMO position through the ranks of R&D and product management — a great path for...

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